Caravan Buk | Web Content

NTS Engineering

SEO/AEO Strategy & Information Architecture

Restructured the entire service content for NTS Engineering to capture high-intent search traffic on Google and AI engines (ChatGPT, Perplexity). Instead of generic service descriptions, each page was rebuilt around specific buyer personas and the exact questions they ask.

Mapped 20+ keywords to their search intent informational vs. transactional and rewrote all copy to directly answer those questions with technical clarity. Implemented semantic HTML structure and schema markup (ProfessionalService + LocalBusiness) so both search engines and AI models can extract NTS's expertise as a credible source for geotechnical consulting. Added llms.txt to ensure the firm appears in AI-generated answers across all service verticals.

Lead Capture & Conversion Architecture

Designed intelligent contact forms that gather project data while qualifying leads in real-time.

Each submission triggers a webhook that classifies the lead (B2B architect vs. residential homeowner) and routes it to the appropriate nurture sequence via Make automations connected to Klaviyo. Built on Next.js + Vercel with integration hooks for future scaling, the site immediately understands prospect needs and begins qualification before any manual work.