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Web Structure, Web Implementation & UX Writing for Refrigcom

For Refrigcom, an industrial refrigeration company, I implemented the new corporate website in WordPress. As a UX Writer, I supported the client in organizing product categories and crafting clear, consistent messaging. I also used AI tools to generate and enhance product images, ensuring a cohesive and professional visual experience aligned with the brand’s industrial identity.

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Additionally, I created strategic website copy to strengthen the brand’s positioning—highlighting its trajectory, reliability, and technical expertise. The content and structure were carefully designed to make information easy to find, helping potential clients quickly identify the right solutions for their business.