Terra Desarrolladora

Web Structure, Web Implementation & UX Writing for Terra Desarrolladora

As UX Writer for Terra Desarrolladora, I designed the site map and crafted storytelling-driven content aligned with user needs and business goals. I created UX proto-personas to guide communication strategies and ensured accessibility in all written interfaces.

My role also included writing clear, persuasive microcopy, implementing the website in WordPress, and maintaining consistency in tone of voice across pages. This combination of UX Writing, storytelling, and strategic content design shaped an intuitive and engaging user experience.